Introducing SmarterCompany.com
I’m launching SmarterCompany.com this month as a new kind of marketing service provider. We will help small businesses use Web 2.0 tools (podcasts, RSS feeds, forums, Skype, wikis, etc.) to connect with their customers and prospects. Why? Because the media landscape has changed: people are Tivoing past commercials; listening to iPods instead of radio; throwing direct mail in the trash; and viewing everything as a commodity. Marketing has to change too.
Smarter companies realize that they need to be in partnership with their customers. It’s about listening, and having an authentic brand story to share. That’s where we’re going, and it’s going to be a lot of fun!
More soon…
Looks like you’ve taken the words of Peter Drucker to heart. If you want to know the future, create it. My two daughters have had that statement indelibly tatooed behind their eyelids since childhood. And they have.
Ozzie Gontang
Vistage Chair
San Diego, CA
I agree. I haven’t used the Yellow Pages in years. If your company doesn’t come up in a Google search as one of the top four results, I don’t even see you. You can get buy Google AdWords to get in the paid results side bar or you can hire an expert on SEO (Search Engine Optimization), and you need to do one of those!