When Samuel Morse invented the telegraph and Morse code in 1844, he probably wasn’t thinking about marketing.

Yet his invention gave manufacturers the impetus to begin buying advertising space in faraway newspapers. Suddenly, distant parties could communicate instantaneously, and everything radically changed. New markets opened and the Industrial Revolution got under way in earnest.

Is something nearly as monumental happening today?

Suddenly, the newspaper, TV, radio station, Yellow Pages, etc. are no longer necessary for a business to get its message in front of prospective and existing clients and customers. Everyone is a publisher — has been for years now — and the publishing tools just keep getting better.

What this means is that you have to be prepared to meet your clients and prospects online.

While doing this is not rocket science, it can be a time-consuming endeavor. Especially if you’re busy selling homes, and you’re not particularly focused on the latest Internet technologies.

That’s why Smarter Company is here. We’re experts in real estate marketing, and we know the latest social media tools. We’ll help you generate qualified local real estate leads.

Let’s get started!