The revolution will not necessarily be televised.

But it will definitely be texted, tweeted, Googled and photographed in mega-pixel magnificence.

It’s nothing TechCrunch readers haven’t been exposed to over and over. Or that  the millions of people who bought iPhones in the last few years haven’t known all along. But the idea that high-powered handsets are going to change the world is finally real for me.

I started using a Droid X recently, and I get it now. I got it last Friday night, when the MapQuest print out led us astray. I turned to the Droid and asked it how to get us where we were trying to go. We thought we were miles away, but it was a quick u-turn to the Stone Brewery — and we made it just in time for our reservation.

Once there I checked in with FourSquare, and got some valuable tips from previous patrons. I took pictures. I enjoyed myself.  And I have some opinions about the food, service and overall atmosphere that I will be sharing on Yelp.

My experience, in aggregate with the thousands of others who visit Stone this year, is going to become part of a permanent public record that will either be good for Stone’s business, or bad.

A trend will eventually emerge — a majority of people will say they love the place, or that it sucks. And that will have some veracity and real influence in the decison-making process of other prospects and customers. It’s a dynamic that smarter real estate professionals  know they can’t afford to ignore.

Again, this is pretty much old news in some quarters, but the winning Realtors of the future will be those who are the first to master:

• Mobile search that facilitates real-time decision making
• Connecting and engaging on social media platforms
• Really listening to customers, and managing to give them what they say they want

That future is here already. Adapting to it is not rocket science. In fact it’s pretty simple. If you in real estate, it is imperative that you optimize your marketing for the new realities of hand-held search. At the very least, you need to:

• Set up your Google Places page (and do it correctly)
• Have a Facebook presence that generates leads for your business
• Respond to reviews on Google Places, Yelp, etc.
• Control your local presence at Yahoo and Bing, as well as Google

Of course, you have homes to sell, and no time to spend on this stuff. But it’s critical, in this economy, to stay competitive. The future of your business depends upon it.

If you haven’t taken these steps yet, call us today at 858.922.3006, and we’ll get you started.