Build a better mousetrap, and the world will largely ignore you.
Tell a compelling story about why your mousetrap is the best in the world, and you’ve got the basis for a sustainable business.
Whatever product or service you provide, the success of your business depends on your ability to:
- Let people know about it.
- Compel them to buy.
Marketing really is everything. And it’s not just true in business, it’s a rule of nature. Flowers advertise themselves to bees with scents and vivid colors. Religions market themselves to the masses with promises of eternal redemption. Pitchers sell their curve balls as hittable, while trying their hardest to make them not so.