Leads have always come from your ‘social network.’
Today they are coming from your online social network. And that’s a good thing, because now you can easily extend your reach, using social media tools to touch base with your contacts (and their contacts).
You know that. And you know you need to position yourself now to take advantage. Because social media is not a trend that’s going away. Maybe you feel a nagging anxiety for not having done enough about this.
That’s understandable. Because it will take some work to dislodge the real estate professionals who get a head start and establish themselves at the top of the search rankings in their local markets.
But the truth is, you’re busy. You just don’t have the time to figure out how to generate more leads through:
• Search engines
• Hyper-local marketing
• Social media
• Smart phones
So you put it off. Yet there’s a real urgency to it.
It’s like when you’re driving down the road and the CHECK ENGINE light comes on.
You realize that you have to do something fast, or it’s going to be a disaster. And by ‘something’ I mean, get to a mechanic immediately. Because you wrenching on your engine yourself is not going to end well. It’s complicated, and better left to someone who really knows what they’re doing.
That’s what online real estate marketing is like.
You sell homes. It’s what you’re good at. But doing it to the best of your ability requires that you generate a steady flow of leads through an effective marketing program. And to be effective, any lead-generation effort must leverage the ongoing revolution in marketing. Did you know that:
- 90 percent of homebuyers start their search on the Internet
- 73 percent of Realtors®said they were not satisfied with the number of leads they receive off the Web
- 20 percent of Google searches are with local intent
- 130 million Americans (40% of the population) are active on Facebook.
- 28 percent of the U.S. mobile market uses smart phones.
What does it all mean? It takes time and expertise to figure it out and chart a path forward. So the questions facing you are:
• What is your time worth?
• Where do you get your greatest return on investment?
• Why aren’t you outsourcing your online marketing to a team of experts?
Your marketing is the vehicle that delivers qualified local leads. And the CHECK ENGINE light is flashing brighter than it ever has before. Are you going to wrench on it yourself? Or get to an online real estate marketing specialist immediately?
We’re here for you. Call us and we’ll get started.
Photo: Robert Couse-Baker, via Creative Commons 2.0.
The real estate industry is in flux.
